"Spread the Red" Wins National PR Award
Greenville ISD has been awarded the National School Public Relations Association (NSPRA) Golden Achievement Award for “Spread the Red.” The “Spread the Red” branding campaign met the award’s four part award criteria: 1) analysis of the need; 2) planning to meet the need; 3) execution and communication of the program; and 4) formal evaluation. GISD is one of a select group of winners recognized for being leaders in school communication.
After much brainstorming and research, the Director of Community Services initiated the Spread the Red campaign in January of 2012 with the launch of www.SpreadTheRed.org and began the distribution and selling of Spread the Red shirts to GISD students, GISD staff and to the Greenville community. An initial order of 1000 shirts proved far too few and two subsequent orders have been required per the popularity of the campaign.